Privacy Policy

Last Updated: August 22, 2026

1. Introduction

AnnyChinese (the "Company," "we," "us," or "our") operates the website https://annychinese.com (the "Website") and provides online language courses and digital products (collectively, the "Services").

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website or use our Services. It also describes your rights regarding your personal data and how you can exercise them.

Data Controller: AnnyChinese is the data controller for the purposes of the UK GDPR. For any data protection matters, please contact us at [email protected].

We encourage you to read this Privacy Policy carefully. If you have any questions or concerns, please do not hesitate to contact us before using our Website or Services.

2. Information We Collect

We may collect various types of information from you in order to provide and improve our Services:

a. Information You Provide Directly

Account Information: When you register for an account, we collect your name, email address, username, and password.
Profile Information: Information you voluntarily add to your profile, such as your country of residence or learning preferences.
Payment Information: When you make a purchase, our third-party payment processors (Stripe and Kajabi Payments) collect payment details (such as credit card number). We do not store complete payment information on our servers.
Communications: Information you provide when you contact us via email ([email protected]) or through other channels.
Course Participation: Submissions you make, such as quiz answers, forum posts, or feedback you provide during courses.

b. Information Collected Automatically

Usage Data: Information about your interactions with our Website, such as pages viewed, time spent, links clicked, and navigation paths.
Device Information: Information about the device you use to access our Website, including IP address, browser type, operating system, and device identifiers.
Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyse trends, and remember your preferences. For more details, please see Section 5 (Cookies) below.

3. How We Use Your Information and Our Legal Basis

We use the information we collect for the following purposes, relying on the legal bases set out below:

Purpose	Legal Basis (UK GDPR)
To create and manage your account, enrol you in courses, and process payments.	Contractual necessity (Article 6(1)(b))
To deliver course content, track progress, and issue certificates.	Contractual necessity (Article 6(1)(b))
To send you administrative updates (e.g., password reset, course changes) and provide customer support.	Contractual necessity (Article 6(1)(b))
To analyse usage patterns, gather feedback, and enhance our Website and courses.	Legitimate interests (Article 6(1)(f)) — to improve our Services for all users
To detect and prevent fraud, unauthorised access, and other prohibited activities; to comply with legal obligations.	Legitimate interests (Article 6(1)(f)) and Legal obligation (Article 6(1)(c))
To send you promotional materials, newsletters, or updates about new courses.	Consent (Article 6(1)(a)) — you may opt out at any time

4. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We engage trusted third-party companies to perform functions on our behalf. These providers have access to personal information only to perform these specific tasks and are contractually obligated to keep it confidential. We use:

Payment Processing: Stripe, Kajabi Payments
Course Platform: Kajabi
Analytics: Google Analytics

International Transfers: Some of our service providers may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses approved by the UK Information Commissioner's Office) to protect your data.

Instructors and Course Administrators: If you are enrolled in a course, the instructor and course administrators may have access to your name, email address, and course-related activity (e.g., progress and quiz scores) to facilitate teaching and provide support.

Legal Compliance: We may disclose information if required to do so by law, or in response to a valid request from a governmental or regulatory authority, or to protect the rights, property, or safety of our company, our users, or others.

Aggregated/Anonymised Data: We may share aggregated, anonymised data that does not personally identify you for research, analysis, or marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixel tags, web beacons) to improve your browsing experience and analyse Website traffic.

What are Cookies?
Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our Website.

How We Use Cookies:

Essential Cookies: Necessary for the Website to function properly (e.g., enabling login).
Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
Preference Cookies: Allow us to remember your choices and settings.

Managing Cookies:
You can control and manage cookies in your browser settings. You can choose to block all cookies or to receive a notification before a cookie is stored. However, please note that blocking certain cookies may affect the functionality of our Website.

6. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information against unauthorised access, use, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Data Rights

We respect your privacy and are committed to providing you with control over your personal information.

If you are located in the United Kingdom or the European Economic Area, you have the following rights under the UK GDPR:

Right to Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request that we correct any inaccurate or incomplete information.
Right to Erasure: Request that we delete your personal information, subject to certain exceptions (e.g., if we are required to retain it for legal compliance or to complete a transaction).
Right to Restrict Processing: Request that we restrict the processing of your personal information in certain circumstances.
Right to Data Portability: Receive your personal information in a structured, machine-readable format and to transmit it to another controller.
Right to Object: Object to the processing of your personal information for direct marketing purposes.
Right to Withdraw Consent: If you have previously given consent to process your data (e.g., for marketing emails), you have the right to withdraw that consent at any time.

Right to Complain: You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are dissatisfied with how we have handled your personal data. For more information, visit https://ico.org.uk.

To exercise any of these rights, please contact us at: [email protected].

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods:

Account Data: Retained for as long as your account remains active.
Transaction and Payment Data: Retained for 6 years after the end of the tax year to comply with HMRC record-keeping requirements.
Course Activity Data: Retained for the duration of your account, plus a reasonable period thereafter to handle any disputes or enquiries.
Marketing Data: Retained until you withdraw your consent or unsubscribe.

When we no longer need your information, we will securely delete or anonymise it.

9. Third-Party Links

Our Website may contain links to third-party websites or services (e.g., YouTube videos, external resources). This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our Website and Services after the changes take effect constitutes your acceptance of the new Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]
Website: https://annychinese.com